Creating and delivering an impactful public engagement campaign to connect with communities and inspire support

We worked with Leeds Hospitals Charity to transform corridors across all five Leeds hospital sites into vibrant, high-impact spaces that raise awareness of the charity and encourage donations. The campaign needed to engage a diverse public audience while staying true to the charity’s tone of warmth, trust, and community focus.

Our role covered the full creative process — from campaign messaging and photography through to wall graphics, production, and installation. This included producing and fitting more than 50 individual wall vinyls across the sites. To help measure engagement, we created a unique QR code for each hospital site, allowing the charity to track interactions and understand how each location’s audience responded to the campaign.

Every element was designed to feel uplifting, approachable, and aligned with NHS accessibility standards, ensuring it could be enjoyed and understood by all visitors. The resulting installations have become a key part of how the charity connects with the public on site, creating moments of interest and inspiration while reinforcing its vital role in supporting healthcare across Leeds.