Copyright 2019 Believe

Art Direction, Brand Strategy, Branding, Editorial

South Western Ambulance Service

Utilising our experience with NHS trusts around the country, the South West Ambulance Service looked to us to evolve their brand and develop their Five Year strategy.


Serving the public from Swindon to Cornwall, the organisation is the first responder to over 10,000 square miles of the UK with a population of over 5.7 million. Our mission was to create a compelling brand language that works hand in hand with the Coat of Arms carried by every ambulance service around the country. Once this had been established, we used this as a vehicle to showcase their Strategy for the next five years.

Our work with the trust included brand development and brand language, visual identity, photography and art direction.

  • Art Direction

  • Copywriting

  • Brand Development


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