Designing a bold, narrative-led annual report for Mission 44

We worked with Lewis Hamilton’s charity ‘Mission 44’ to design their 2024–25 annual report, creating a visually striking document that communicates both the urgency of their mission and the scale of their impact.

Rather than a traditional report, the focus was on storytelling. We developed a strong editorial approach, using bold typography, high-contrast colour and dynamic layouts to guide the reader through the narrative.

Complex data was translated into clear, graphic moments, balanced with photography and real stories to keep the report human and engaging. Each section was carefully paced to move from challenge and context through to priorities, impact and future ambition.

Accessibility remained central throughout, with considered use of colour, type and layout to ensure clarity without losing energy.

The result is a confident, impactful report that strengthens Mission 44’s voice and brings their work to life with clarity and purpose.